Produce Marketing Association Extends Contract with GES through 2014
GES Selected for its Commitment to Helping Exhibitors Maximize Their Return on Investment
LAS VEGAS – June 3, 2010 – GES, a leading provider of exhibition, event and retail marketing services today announced that Produce Marketing Association (PMA) has extended its long-term partnership for an additional five years. The new agreement includes PMA’s annual Fresh Summit International Convention & Exposition and PMA’s annual Foodservice Conference & Exposition.
“GES continues to be an important long-term partner in the success of our shows, and PMA is very pleased to extend our agreement for an additional five years,” said PMA Vice President, Meetings & Trade Shows, Kent Allaway. “The GES team’s commitment to successfully planning and executing a very challenging show, as well as the team’s dedication to working closely with us to maximize our exhibitors’ return on investment, is a winning combination.”
PMA’s expositions are unique in that the fresh produce and floral items displayed at these shows – many of which are quite delicate and have short shelf lives – require careful storage and handling. This necessitates detailed planning and execution in the careful removal of produce and floral at the end of each show day, meticulous storage of the items overnight – often at specific temperatures – and delivery of the items to each exhibitor before the show opens each morning.
“GES is honored to extend our partnership with PMA, one of the fastest growing exhibitions in North America,” said GES Executive Vice President, Chief Sales Officer – Exhibitions, Jeff Quade. “The powerful, more than 25-year partnership between GES and PMA has resulted in successful shows, and we look forward to working with PMA and its exhibitors to enhance the service GES provides, including budgeting tips and exhibiting trends.”
The 2010 PMA Fresh Summit International Convention & Exposition will be held October 15 - 18 at the Orange County Convention Center in Orlando, Fla. The 2010 PMA Foodservice Conference & Exposition will take place July 30 - August 1 in Monterey, Calif. To learn more about exhibiting at or attending these events, visit www.pma.com/events-conferences.
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Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. Given its recent consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. For more information, visit www.ges.com.
About Produce Marketing Association (PMA)
Founded in 1949, Produce Marketing Association is the leading trade association representing nearly 3,000 companies from every segment of the global produce and floral supply chain. Members rely on PMA year round for the business solutions they need to increase sales and consumption, build strong professional relationships, and expand their business opportunities. For more information, visit www.pma.com.
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