With more than 25 years of experience in branded entertainment, Eddie excels in the creation, development, production and installation of themed environments, large-scale events, exhibitions and attractions. He is an award-winning creative executive and master planner of dozens of interactive experiences that continue to attract and engage audiences around the world.
Prior to joining GES, Eddie was president of production for BBH Exhibitions which became an integral part of ClearChannel Entertainment. Prior to ClearChannel, he worked for Universal Studios as vice president of new business and vice president of Universal Creative. During the nineties, Eddie was in charge of production for Iwerks Entertainment, where he produced several award-winning special format films and attractions. Over the years, he has created and produced multi-million dollar attendance drivers for the Walt Disney Company, Busch Entertainment, Universal Studios and the Paramount Parks. His exhibition work and films have been hosted by the Museum of Science and Industry in Chicago, Kennedy Space Center in Florida, the Smithsonian Institution in Washington, D.C., and the California Science Center in Los Angeles. Eddie is also an industry innovator, holding three patents for the development of advanced show systems and for the design of high-capacity entertainment experiences.
He holds a degree in Communications from Loyola Marymount University, and he currently resides in La Canada, Calif., with his wife and four children.