It takes a lot to impress the press. But generating media coverage of movie launches, brand experiences and other events doesn’t need to be time consuming or expensive. We’ve perfected strategies that will significantly increase your ability to gain media attention by creating high-visibility experiences that the media simply can’t ignore.
Our promotional tours take over high-traffic locations and oftentimes focus on making the media part of their own stories by involving reporters in a unique experiential environment.
We partner with clients to create unforgettable “wow” moments that make people forget the world around them, if only for a few minutes. Whether we’re floating a reporter 100 feet above the city on a chair tethered by 68 helium balloons to promote the movie “Up”, or sending fans of the movie “Bolt” on a four-month romp across the country in 12-foot diameter human hamster balls, our promotional tours are media magnets.