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At this year’s American Youth Soccer Organization (AYSO) event, our exhibition management team transformed a 24,565 sq. ft. hotel ballroom into an experience.
We used over 15,000 lbs of materials for the show. Handling was mainly done through placing the materials on pallet jacks and transporting them via forklifts.
In preparing to create the miniature soccer field inside the exhibit hall, our team laid 5,000 feet of Visqueen material to cover and protect the flooring and carpet.

The American Youth Soccer Association holds tri-section meetings regularly throughout the year. Their first section meeting in 2012 was held at the Marriot Hotel in Anaheim, CA.
As a relatively small show with only 45 exhibitors, the AYSO event required design elements that were both visually pleasing as well as cost-effective. This 9 x ½ meter entrance unit was made from foamcore and served to set a grand tone for the small yet important show.
The floor was divided into several parts—the exhibit hall itself, multiple rooms for breakout sessions and a reception hall in the lobby. AYSO also hosted a silent auction featuring the items on the high tables throughout the event.
SCORE, the official uniform provider for AYSO, had a 50 x 40 feet booth featuring apparel, breakout tables and video stations promoting their latest gear.
As a unique addition to the exhibit hall, a 50 x 100 feet miniature soccer field was constructed. Coaches and show personnel hosted engaging attendee activities on the field throughout the day.
Successfully servicing more than 45 exhibitors during the three-day event, GES and AYSO started off 2012 with a great show.

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GES Adds Three Industry Professionals to its Global Events Team

Valuable industry experience to benefit global clientele 

LAS VEGAS – February 22, 2012 – Global Experience Specialists (GES), a leader in exhibition, event and retail marketing services, is proud to announce the addition of three experienced industry professionals. Debra Goodlett, Bill Mattes and Christy Sapone recently joined the global events’ team to continue to grow GES’ corporate events business around the world.

Debra Goodlett Debra Goodlett joined GES as a program sales executive. Prior to joining GES she was marketing director at Cadillac working closely on its corporate events. Goodlett is based in GES’ Dallas client care center and can be reached at (972) 538-3037 or DGoodlett@ges.com.

“Debra has consistently produced results, and it’s exciting to have someone with Debra’s rich and deep experience join the GES team,” said Vice President of Global Corporate Events/Client Relations Doug Shockley.

Bill Mattes Bill Mattes is a sales executive responsible for managing the sales process for corporate events as well as design and production management specifically for global events. Mattes is based in GES’ Dallas client care center and can be reached at (972) 538-3034 or BMattes@ges.com.

“Bill brings a wide background of experience to his client relationships and in his six years at GES he has grown the regional sales team and delivered tremendous value and service. His 28 year industry experience provides him with a unique point of view and the ability to serve innovative solutions that exceed expectations,” Shockley added.

Christy Sapone Christy Sapone was promoted to GES’ vice president of business development for the global events team, managing corporate event clients as well as program accounts. Prior to joining GES four years ago, Sapone worked with Newell Rubbermaid where she managed the flagship brand with Lowe’s home improvement stores. Sapone is based out of Buffalo, NY and can be reached at (404) 557-3628 or CSapone@ges.com.

“Christy has consistently produced excellent operational results and together with her broad industry knowledge and the GES complete ‘one stop offerings,’ she will provide exceptional service to our global corporate clients,” said Shockley.

 

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenter℠ has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past four years, and Ad Age has twice named GES a “World’s Top 50 Agency Company.” For more information, visit www.ges.com or the GES blog at defyingconvention.ges.com.

 

Contact:
Detra Page
702.263.2755
dpage@ges.com

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