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At this year’s American Youth Soccer Organization (AYSO) event, our exhibition management team transformed a 24,565 sq. ft. hotel ballroom into an experience.
We used over 15,000 lbs of materials for the show. Handling was mainly done through placing the materials on pallet jacks and transporting them via forklifts.
In preparing to create the miniature soccer field inside the exhibit hall, our team laid 5,000 feet of Visqueen material to cover and protect the flooring and carpet.

The American Youth Soccer Association holds tri-section meetings regularly throughout the year. Their first section meeting in 2012 was held at the Marriot Hotel in Anaheim, CA.
As a relatively small show with only 45 exhibitors, the AYSO event required design elements that were both visually pleasing as well as cost-effective. This 9 x ½ meter entrance unit was made from foamcore and served to set a grand tone for the small yet important show.
The floor was divided into several parts—the exhibit hall itself, multiple rooms for breakout sessions and a reception hall in the lobby. AYSO also hosted a silent auction featuring the items on the high tables throughout the event.
SCORE, the official uniform provider for AYSO, had a 50 x 40 feet booth featuring apparel, breakout tables and video stations promoting their latest gear.
As a unique addition to the exhibit hall, a 50 x 100 feet miniature soccer field was constructed. Coaches and show personnel hosted engaging attendee activities on the field throughout the day.
Successfully servicing more than 45 exhibitors during the three-day event, GES and AYSO started off 2012 with a great show.

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GES Adds Three Experienced Global Professionals to its Exhibits & Events Team

LAS VEGAS – January 25, 2012 – Global Experience Specialists (GES), a leader in exhibition, event and retail marketing services, is proud to announce the addition of three industry professionals with diverse backgrounds to its Exhibits and Events team. Craig Hoffend, Steve Kyong and Mark Thomas will each focus on continuing the growth of GES’ global corporate clients.

Craig Hoffend Craig Hoffend, CEM joins GES as vice president of business development. He brings 25 years of proven sales leadership in the trade show and corporate events industry.

“It is exciting to have someone with Craig’s rich and deep experience elect to join the GES team,” said GES Executive Vice President and Chief Sales Officer, Exhibits & Events Bill Doolittle. “Craig has consistently produced results and together with the broad, global offerings from GES, will ensure his continued success with global corporate clients.”

Prior to joining GES, Hoffend held senior level positions with Freeman, National Trade Productions and Hoffend Xposition. Throughout his career, he has been active in industry associations including Exhibition Services & Contractors Association and International Association of Exhibitions and Events. Hoffend is based in GES’ Chicago Client Care Center and can be reached at 630.671.7923 or choffend@ges.com.

Steve KyongSteve Kyong joins GES as vice president of business development, bringing more than 12 years of trade show experience. Kyong is from South Korea, and his bicultural background has helped him establish successful relationships with leaders and executives from key industries and companies from Asia, Europe and South America.

“I am thrilled to have someone with Steve’s experience who will be able to carry the very compelling GES global capabilities message around the world further expanding our impressive worldwide client portfolio,” said Doolittle. “Steve’s cross-cultural skills are particularly important to continuing the development of relationships with existing and new clients.”

Before Joining GES, Kyong worked for Trade Show Fabrications, Freeman, and Czarnowski, where he managed key accounts in diverse industries from medical to heavy machinery. Kyong is based in GES’ Las Vegas Client Care Center and can be reached at 702.515.5759 or skyong@ges.com.

Mark Thomas Mark Thomas brings nearly 30 years of industry experience as he joins GES as vice president of business development.

“Mark is a terrific addition to the GES business development team,” said Doolittle. “He brings a wide and varied background of experiences to his relationship with clients, listening and responding with unique and innovative solutions that exceed their expectations. He has overseen complex projects and events on domestic and international levels including Russia, Europe, Mexico, Canada, the Far East and the Middle East. His knowledge of brand development and face- to-face marketing, together with GES’ global suite of services will ensure his continued success as a top industry professional.”

Prior to joining GES, Thomas worked for Freeman and a variety of corporate clients with responsibility for domestic and international events. He is based in GES’ Dallas Client Care Center and can be reached at 972.538.3031 or mthomas@ges.com.

 

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenter℠ has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past four years, and Ad Age has twice named GES a “World’s Top 50 Agency Company.” For more information, visit www.ges.com or the GES blog at defyingconvention.ges.com.

 

Contact:
Detra Page
702.263.2755
dpage@ges.com

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