No doubt, executing a flawless event takes months of
scrupulous planning. From selecting the perfect venue to handpicking relevant sponsors to engineering a witty hashtag, a lot of tasks fill
your to-do list. Finally, all your hard work has paid off: Registration is open!
You log on to Twitter, hoping to see your hashtag spreading like wildfire — only to discover that event attendees are complaining about your cumbersome
At the time, you were so busy perfecting every other detail that registration slipped through the cracks. How much variation can an event really have in
its process, after all? But registration is a lot like a first impression. A smooth, engaging one can leave your attendees with a positive opinion of your
event and your brand, while a poorly constructed one can leave them with a bad taste in their mouths for years to come.