Search the GES Blog

Press return/enter to start your search

Filter Content By

Latest Popular
  • 8 Effective Social Media Tips for First-Time Exhibitors

    8 Effective Social Media Tips for First-Time Exhibitors

    Exhibiting is no joke… there’s a ton of planning, endless to-do lists, and before you’re ready, it’s show time! With all this on your hands, it’s hard to focus on anything that’s not absolutely necessary and vital to your booth. But “necessary” and “vital” vary from person to person.

    One goal nearly all exhibitors share is to generate leads. If you walk away having made new relationships with potential customers, then exhibiting was a success. Incorporating social media is an easy and necessary way to drive traffic to your booth.

    Read More
  • Evolving the General Session: Creating High-Touch, Immersive Experiences

    Evolving the General Session Creating High-Touch, Immersive Experiences

    Multi-screen content, micro formats and the changing attention spans of attendees are all pushing marketers to refine their general session experiences. Gone are the days of packing attendees into static ballrooms. Today’s general sessions are high-touch, high-tech and moving faster than ever. 

    This episode of EM All Access is all about the evolution of the general session—how the format is changing and what’s next.

    Video Transcript

    Read More
  • 4 Ways to Dig Up Your Best Ideas Through Brainstorming

    4 Ways to Dig Up Your Best Ideas Through Brainstorming

    We all have those mornings… you wake up, the solution to the work-related problem is there, no effort required. Unfortunately, some of the best ideas don’t emerge on their own, and let’s be honest, life isn’t always that easy. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine.

    Brainstorming is the best method for digging up those gems that WOW your clients and make your boss relieved to have you on their team. Here are four ways to dig up your best ideas through brainstorming:

    Read More
  • 7 Sponsorship Opportunities (and How to Make Them Count)

    7 Sponsorship Opportunities (and How to Make Them Count)

    Sponsorship can be a powerful strategy for connecting with consumers, but getting the most out of your investment requires more than buying space on a banner.

    When Visa approached the Olympics about being its official credit card sponsor, the company didn’t just secure valuable ad space; it insisted that Visa would be the only credit card accepted at the games.

    That sponsorship prompted increased spending by Visa cardholders and improved brand awareness and perception among non-cardholders. With this aggressive approach to exclusivity, Visa overtook American Express as the preeminent credit card company within just a few years.

    Read More
  • Cross-Pollinating B2B and B2C Events: Combining the Best of Both Worlds

    Cross-Pollinating B2B and B2C Events: Combining the Best of Both Worlds

    Every B2B event is attended by consumers—and all consumers are buyers who need to be informed about products and services. The line between B2B and B2C events is dissolving as marketers use the best of each to influence the other. Today’s B2B events are being created with the flair and excitement of consumer engagement. And more and more consumer events are being designed with the content focus and sales-driving principles of B2B programs.

    Video Transcript

    Hey there event marketers, Jessica Heasley here. Welcome to another episode of EM All Access. Where we connect you with some of the industry's most innovative events and the marketers behind them.

    Read More
  • 5 Tips for Measuring Engagement at Your Next Live Event


    “You can’t manage what you don’t measure.”

    This adage from W. Edwards Deming sounds simple enough, but its value seems to be lost on many professionals when it comes to measuring attendee engagement at live events.

    Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers.

    Read More
  • Follow These Short-Term Planning Trends for Marketing Success


    If you’ve blinked in the past year, you may have missed some trends in the marketing space. That’s because planning cycles are speeding up and opportunity windows have narrowed.

    The event planning cycle has contracted from quarters and years to just weeks and months. Opportunities are coming in fast to marketing companies with short response times.

    Short-term planning windows mean that teams must be ready to mobilize and be efficient at a moment’s notice. We’ve seen the evolution within our company of small flexible teams that are able to react to short-term opportunities with integrated approaches. With one person on sales, one on strategy, one on creative production, and one on research, this mobile unit can tackle planning challenges while feeding back to the core group at headquarters.

    Read More
  • The Importance of Music in Event Marketing


    I recently attended E3 2016 and noticed something amazing: Despite being surrounded by the latest technology and unreleased video games, crowds congregated around the bands and singers performing live music. In fact, there were more stages with live music this year than I’ve seen in recent years.

    It’s a trend I’m delighted to see more and more at trade shows, conventions, and other live events. The importance of music in marketing is something people tend to forget about. It has the power to move an audience in ways other communicative mediums simply can’t.

    Read More
  • Webinar: Sponsorship 2020


    There’s an ever-increasing focus on audience and revenue growth in trade shows, live events and exhibitions. To fill this need and meet objectives, many event organizers and exhibitors are looking for unique, compelling and measurable sponsorships that deliver high ROI.

    That’s where

    GES' upcoming webinar comes into play. This session – presented by David Saef, Executive Vice President of Strategy & MarketWorks – builds on exclusive research into the top U.S. and Canadian trade shows and medical meetings to provide insights and ideas on location-based sponsorships, technology and measurement.

    Read More
  • Engage Event Attendees Immediately With Smooth Registration


    No doubt, executing a flawless event takes months of scrupulous planning. From selecting the perfect venue to handpicking relevant sponsors to engineering a witty hashtag, a lot of tasks fill your to-do list. Finally, all your hard work has paid off: Registration is open!

    You log on to Twitter, hoping to see your hashtag spreading like wildfire — only to discover that event attendees are complaining about your cumbersome registration process.

    At the time, you were so busy perfecting every other detail that registration slipped through the cracks. How much variation can an event really have in its process, after all? But registration is a lot like a first impression. A smooth, engaging one can leave your attendees with a positive opinion of your event and your brand, while a poorly constructed one can leave them with a bad taste in their mouths for years to come.

    Read More