If you’ve blinked in the past year, you may have missed some trends in the marketing space. That’s because planning cycles are speeding up and opportunity windows have narrowed.
The event planning cycle has contracted from quarters and years to just weeks and months. Opportunities are coming in fast to marketing companies with short response times.
Short-term planning windows mean that teams must be ready to mobilize and be efficient at a moment’s notice. We’ve seen the evolution within our company of small flexible teams that are able to react to short-term opportunities with integrated approaches. With one person on sales, one on strategy, one on creative production, and one on research, this mobile unit can tackle planning challenges while feeding back to the core group at headquarters.