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  • MINExpo 2016: 3 Design Tips for (Giant or Small) Exhibits

    MINExpo 2016 3 Design Tips for (Giant or Small) Exhibits

    At first glance, MINExpo seems like a showcase of big toys for big boys. There are huge pieces of equipment that attendees can climb on like mechanized tree houses, and the hulking tires are twice the height of many adults. So yes, the products at this show are mind-bogglingly huge, and it all feels like a playground of over-sized Tonka Trucks. However, these pieces of equipment aren’t just big toys, they’re big business. For example, in the mining industry, the more your equipment can move per hour, the lower your net costs (economies of scale). So for the mining industry, bigger really IS better.

    Not only are the products large, the timeline is too! Sure, MINExpo only happens every four years… that’s plenty of time, right? When companies are spending hundreds of thousands of dollars to ship pieces of equipment from around the globe (most of which are then assembled on site), the planning and logistics to make that happen begin the minute the current show ends. And that’s when the epiphany hit! It’s actually the equipment that’s the REAL star of the show! When designing an exhibit, we don’t need to overpower the equipment (not that it would be physically possible); we need to enhance the product.

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  • AVATAR™: Discover Pandora Exhibition Launches Its Worldwide Tour

    AVATAR™ Discover Pandora Exhibition Launches Its Worldwide Tour_2

    I’m happy to announce that our new AVATAR: Discover Pandora exhibition will make its global premiere in Taipei, Taiwan, on December 7, 2016.

    From concept through creation, our GES Events team has been working closely with Twentieth Century Fox Location Based Entertainment and Lightstorm Entertainment to create this groundbreaking exhibition. It invites guests to experience the wonders of James Cameron’s remarkable Academy Award®-winning film AVATAR. In this new 12,000-square-foot entertainment and educational experience, visitors will come face-to-face with the creatures and unique environments found on the world of Pandora. Attendees will engage their senses while exploring digital and tactile interactives for a truly one-of-a-kind, immersive experience.

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  • Event Planning and Strategy Development: Stronger, More Effective Experiences

    Event Planning and Strategy Development Stronger, More Effective Experiences

    The growth of experiential marketing has created larger event budgets representing bigger portions of the integrated marketing mix. They’re being planned within larger marketing campaigns and as a result are more connected to brand objectives and ROI than ever before.

    This episode of EM All Access it about the shifting strategies, shrinking turnaround times and the orchestrator model.

    Video Transcript

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  • 8 Effective Social Media Tips for First-Time Exhibitors

    8 Effective Social Media Tips for First-Time Exhibitors

    Exhibiting is no joke… there’s a ton of planning, endless to-do lists, and before you’re ready, it’s show time! With all this on your hands, it’s hard to focus on anything that’s not absolutely necessary and vital to your booth. But “necessary” and “vital” vary from person to person.

    One goal nearly all exhibitors share is to generate leads. If you walk away having made new relationships with potential customers, then exhibiting was a success. Incorporating social media is an easy and necessary way to drive traffic to your booth.

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  • Evolving the General Session: Creating High-Touch, Immersive Experiences

    Evolving the General Session Creating High-Touch, Immersive Experiences

    Multi-screen content, micro formats and the changing attention spans of attendees are all pushing marketers to refine their general session experiences. Gone are the days of packing attendees into static ballrooms. Today’s general sessions are high-touch, high-tech and moving faster than ever. 

    This episode of EM All Access is all about the evolution of the general session—how the format is changing and what’s next.

    Video Transcript

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  • 4 Ways to Dig Up Your Best Ideas Through Brainstorming

    4 Ways to Dig Up Your Best Ideas Through Brainstorming

    We all have those mornings… you wake up, the solution to the work-related problem is there, no effort required. Unfortunately, some of the best ideas don’t emerge on their own, and let’s be honest, life isn’t always that easy. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine.

    Brainstorming is the best method for digging up those gems that WOW your clients and make your boss relieved to have you on their team. Here are four ways to dig up your best ideas through brainstorming:

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  • 7 Sponsorship Opportunities (and How to Make Them Count)

    7 Sponsorship Opportunities (and How to Make Them Count)

    Sponsorship can be a powerful strategy for connecting with consumers, but getting the most out of your investment requires more than buying space on a banner.

    When Visa approached the Olympics about being its official credit card sponsor, the company didn’t just secure valuable ad space; it insisted that Visa would be the only credit card accepted at the games.

    That sponsorship prompted increased spending by Visa cardholders and improved brand awareness and perception among non-cardholders. With this aggressive approach to exclusivity, Visa overtook American Express as the preeminent credit card company within just a few years.

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  • Cross-Pollinating B2B and B2C Events: Combining the Best of Both Worlds

    Cross-Pollinating B2B and B2C Events: Combining the Best of Both Worlds

    Every B2B event is attended by consumers—and all consumers are buyers who need to be informed about products and services. The line between B2B and B2C events is dissolving as marketers use the best of each to influence the other. Today’s B2B events are being created with the flair and excitement of consumer engagement. And more and more consumer events are being designed with the content focus and sales-driving principles of B2B programs.

    Video Transcript

    Hey there event marketers, Jessica Heasley here. Welcome to another episode of EM All Access. Where we connect you with some of the industry's most innovative events and the marketers behind them.

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  • 5 Tips for Measuring Engagement at Your Next Live Event


    “You can’t manage what you don’t measure.”

    This adage from W. Edwards Deming sounds simple enough, but its value seems to be lost on many professionals when it comes to measuring attendee engagement at live events.

    Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers.

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  • Follow These Short-Term Planning Trends for Marketing Success


    If you’ve blinked in the past year, you may have missed some trends in the marketing space. That’s because planning cycles are speeding up and opportunity windows have narrowed.

    The event planning cycle has contracted from quarters and years to just weeks and months. Opportunities are coming in fast to marketing companies with short response times.

    Short-term planning windows mean that teams must be ready to mobilize and be efficient at a moment’s notice. We’ve seen the evolution within our company of small flexible teams that are able to react to short-term opportunities with integrated approaches. With one person on sales, one on strategy, one on creative production, and one on research, this mobile unit can tackle planning challenges while feeding back to the core group at headquarters.

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